OurSay Insights

Hub & Spokes - A Framework for Multi-Channel Community Engagement

We often use a “hub and spokes” with our clients to help us think about the best way to maximise the effectiveness of our engagement efforts. The hub – an online meeting place – becomes the glue that holds all the spokes – the channels of communication and engagement – together.… Read more »

6 Strategies for Activating Online Engagement Channels

Here is a recording of a webinar we hosted earlier in 2017: 6 Strategies to Activating Online Engagement Channels.… Read more »

Risky Business - measuring public perceptions of risk

Oftentimes engineers and public planners speak from a deep body of knowledge, and through a jargon that can leave lay-people scratching their heads. Although they speak with a clarity of thought in their own minds, they might be surprised to hear how their words are actually interpreted. In some cases councillors can even be so perplexed by their own organisation’s jargon that they hire communications experts to decipher it for the public. OurSay has been hired a number of times to do exactly this kind of job.   To effectively communicate with the wider community we need to bridge the gap between expert jargon and ‘lay-man’s terms’. With this in mind, it’s important to think about how our communications are received, particularly when assessing and communicating risks. Here are four keys to developing an effective risk communications strategy:… Read more »

5 Lessons from a Successful Online Community Engagement Campaign

Successful campaigns have a lot to teach us as community engagement managers. Having a broader sense of what works and what doesn’t helps us manage our own budgets and priorities much more effectively. Here’s an example of an interesting and successful campaign. Late last year, Plan International launched a campaign which asked young women in Melbourne to engage with a web-based interactive map, via the ‘Free to Be App’. Over a three-month period, young women would comment on how safe and welcome different spaces in the city made them feel.  … Read more »

OurSay is a trusted platform for community engagement.  Read our latest insights about online community engagement and strategic communication.

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