OurSay Insights

The art of asking the right engagement question

If you want people to participate in your community consultation, you need to use succinct language, which makes clear your expectations and your community’s next required actions. Importantly, you need to be asking the right questions to get the responses you need. The art of asking the right engagement question is no easy feat, so here’s our advice on how to do so:… Read more »

How to promote your online engagement

“If we build it, they will come!” is a common, yet flawed, approach to managing online community engagement. Simply having an engagement forum online does not ensure your community will either visit it or want to participate in it. Engaging citizens online requires the right resources and strategies to ensure it reaches and appeals to the right audiences. Wanting your online forum to “go viral” is not enough to make it so. To ensure your online engagement has high visibility and community involvement you need to:… Read more »

How to Create Compelling Content

From simple text to infographics, images, photos and video, content comes in many forms that can spur people to action. With only a brief moment to make an impression and entice people to get involved with your projects, digital communication provides opportunities to create engaging content that captures attention, stirs emotion, and encourages participation. Consider these tips to create compelling content:… Read more »

Removing Barriers to Participation in Online Engagement

It pays to think ahead and identify possible barriers that need to be overcome so your target community can participate in your online engagement. Here are 7 important points to get you started:  … Read more »

OurSay is a trusted platform for community engagement.  Read our latest insights about online community engagement and strategic communication.

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